Betting On Zero
Official Trailer

Writer | Creative Director | not the editor

This campaign was a labor of love, as our efforts were all at times countered by a massive corporation with deep pockets and an axe to grind. My goal in this trailer, and throughout the release, was to communicate the esoteric financial intrigue stuff quickly and clearly in order to keep focus on the true heart of the story: a community grappling with the impact of a predatory pyramid scheme.

Upon release, Betting On Zero was the #1 documentary on iTunes for over 6 weeks.